WELAUNCH // OPS CONSOLE

PH125 HEALTH

PAID ADS ONBOARDING / LINKEDIN + META
UTC15:35:38
STARDATE2026-06-22
STATUS● ONLINE
LIVE
MISSION READINESS
05%
↑ 2 OF 38 ASSETS
AWAITING T-MINUS KICKOFF
FROM CLIENT
02/19
OWNERPH125
STATUSPENDING
WELAUNCH BUILD
00/19
OWNERWELAUNCH
STATUSSTAGED
PRIORITY // T-MINUS 00:00

Immediate Next Steps

BEFORE OUR CALL TODAY, PLEASE HAVE THE FOLLOWING READY
ACTION REQ
01LinkedIn Campaign Manager and Meta Ads Manager admin access
02Target company list of 1,000 companies plus employee and contact data
03Brand guidelines, logo, and key messaging pillars
04Video scripts and voice sample from Bruce
01
INBOUND // PH125 HEALTH

What We Need From You

Access, brand, creative, and targeting inputs required to unblock launch
02/19
ITEMS LOGGED
ACCESS

Access and Permissions

00/04
0% COMPLETE
  • 1
    LinkedIn Campaign Manager access (admin role)
  • 2
    Meta Ads Manager access (admin role)
  • 3
    Google Analytics 4 access or equivalent tracking
  • 4
    CRM access (HubSpot / Salesforce / other) for lead sync verification
BRAND

Brand and Messaging

00/05
0% COMPLETE
  • 1
    Brand guidelines (colors, fonts, tone of voice)
  • 2
    Value proposition and key messaging pillars
  • 3
    3-5 customer testimonials or case studies (if available)
  • 4
    Company logo and hero images
  • 5
    Any existing video content (even rough cuts)
CREATIVE

Creative Assets

02/05
40% COMPLETE
  • 1
    Teaser video scripts (45-60 sec variations x3)
  • 2
    Long-form video script (4-5 min "Learn More" version)
  • 3
    Presenter voice sample (Bruce's recording for AI voice tuning)
  • ✓
    Static image options (3-5 hero images)
  • ✓
    Ad copy variations (headlines, body copy, CTAs)
TARGETING

Targeting and Audience

00/05
0% COMPLETE
  • 1
    Target company list (the 1,000 companies Patrick compiled)
  • 2
    LinkedIn company IDs or domain list (for account-based targeting)
  • 3
    Any existing customer list (for lookalike audiences)
  • 4
    Geographic targets (US only / specific regions?)
  • 5
    Seniority level preferences (C-suite / VP / Director / Manager)
02
OUTBOUND // WELAUNCH

What We'll Create

LinkedIn Ads, Meta Ads, and tracking setup built by WeLaunch
00/19
ITEMS LOGGED
LINKEDIN

LinkedIn Ads

00/07
0% COMPLETE
  • 1
    Campaign structure (lead gen / website traffic / engagement)
  • 2
    3-5 ad creative variations (copy + headline combos)
  • 3
    1 AI-generated video ad
  • 4
    Audience targeting setup (job titles, industries, company size, seniority)
  • 5
    Landing page or form integration
  • 6
    Conversion tracking and UTM parameters
  • 7
    Performance monitoring dashboard
META

Meta Ads (Facebook / Instagram)

00/08
0% COMPLETE
  • 1
    Campaign structure (lead gen / conversion / traffic)
  • 2
    3-5 creative variations (video + carousel + image options)
  • 3
    1 AI-generated video ad
  • 4
    Audience segmentation (lookalike + custom audiences)
  • 5
    Ad copy variations (A/B testing setup)
  • 6
    Retargeting pixel and audience lists
  • 7
    Landing page or form integration
  • 8
    Conversion tracking setup
TRACKING

Tracking and Analytics

00/04
0% COMPLETE
  • 1
    LinkedIn conversion tracking setup (pixel / event)
  • 2
    Meta pixel ID (Facebook / Instagram tracking)
  • 3
    Google Analytics property ID
  • 4
    UTM parameter naming convention (so all links are tagged consistently)
MISSION TIMELINE

Timeline and Deliverables

PHASE 01 ACTIVE →
Week 1Day 1-2
▸ WELAUNCH

Strategy doc, audience targeting, campaign structure

▸ PH125

Access, goals, brand assets, target list

Week 1-2Day 3-7
▸ WELAUNCH

Creative variations (3-5 ad creatives + AI video ad), copy, landing page setup

▸ PH125

Feedback, approvals, video scripts finalized

Week 2-3Day 8-14
▸ WELAUNCH

Campaigns live, tracking installed, first reports

▸ PH125

Monitor leads, provide feedback

Week 3 onwardsOngoing
▸ WELAUNCH

Weekly optimization, A/B test results, scaling recommendations

▸ PH125

Ongoing lead follow-up, performance feedback